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Three Free Websites That All Internet Marketers Should know for growth in business.

I can’t stress powerfully enough however vital it's for a web merchant to grasp what selling keywords they ought to use for his or her merchandise, and the way a lot of their competition is willing to get hold of those self-same keywords. This might look like an advanced method. However, it very isn’t.


During this article, we’ll discuss 3 free websites that each net Marketer will use to search out this info. Let’s 1st refer to keywords… once I say, ‘keywords’, I’m bearing on selling keywords. These square measure the words that your potential customers would use to explain your product. These square measure constant words that someone would kind in an internet program to search out your merchandise. If you have got a business website, and you don’t apprehend that selling keywords your website is engaged to, then your website is actually at an enormous disadvantage. Why? As a result of you'll be losing business.


And you'll bet that your main competition can apprehend their selling keywords and that they are strategically victimization these keywords in their website and advertisements. You see, once program spiders crawl your website, they’re trying to find text in your website that may be indexed and accustomed to describing the content of your website. If your website doesn’t contain the right keywords that individuals use to search out your product, then your website can not show up in their searches. Therefore your website very must be optimized with the relevant selling keywords that the bulk of individuals square measure victimization to look for your product. Another example, wherever it's very important to grasp your selling keywords is once victimization Pay-Per-Click (PPC) advertising. Pay-Per-Click advertising is often done through search engines wherever you pay whenever somebody clicks on your promotion (link). Your promotion can seem when a user goes to the program and runs a keyword search (which is simply a daily search).


The program appearance at their submitted keyword(s) so crosses references those with the keywords related to the PPC advertisements. If they match, the PPC ads square measure then came with the user's search results… plow ahead and attend Google and run a hunt. The ads you see on the right-hand aspect of the screen square measure the PPC ads. (Note: The order within which the PPC ads square measure came square measure dependent on several factors: the value you’re willing to get hold of every click, the program used, the ad Click-Through Rate (CTR), etc.) Let’s currently undergo a fast and free method for locating sensible keywords for your website.

                                            

1) Go to the Google AdWords Keyword Tool (https://adwords.google.com/select/main?cmd=KeywordSandbox)


Enter some keywords into the textbox that you think people would use to conduct a search for your product. When you’re done, click the submit button. You will then be shown specific and similar keywords. Write down the ones that you think would apply to your product.


                         

2) Go to the Overture Keyword Selector Tool (http://inventory.overture.com/d/searchinventory/suggestion/)

Enter each keyword that you have written down from step 1, then click the right-arrow button. This will allow you to see which keywords are the most popular in Overture. Note: the most popular keywords aren’t always the most appropriate. For example, if your website sells guides on how to rebuild a 57 Chevy, then you will probably want to specifically target ’57 Chevy’ keywords, instead of the less specific ‘Chevy’ keyword. Why? Because you want to get your ad/website in front of the people that are most likely to buy your product.

The above 2 websites should give you a great keyword list that you can now use to optimize your website. But if you want to advertise using PPC, you really need to know what your competition is paying for your keywords. This is an easy task as well.


                                


3) Go to the Overture Bid Tool (http://uv.bidtool.overture.com/d/search/tools/bidtool/)

Enter your keywords into the textbox, and then click the search button. This will return the Overture bids for that keyword. The highest bids likely get the highest placements – meaning the ads are closer to the top position on the first page of the user’s search results. The goal is to get as high as your budget will allow to the top position to ensure maximum exposure of your ad.

There you have it… three great websites that can help your Internet marketing campaigns – and best of all, they are all free to use!





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